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“Fresh print” generates added value for customers through demand-based printing. For example, annual framework agreements are drawn up for company catalogs detailing the number of copies and overall price. The catalogs are only printed when the customer orders the requisite number of copies. This enables changes to products and prices to be updated at short notice and included in the next print batch with, at most, a minimum additional workload. This minimizes the paper waste caused by obsolete catalogs or copies that have become soiled through storage. The print shop benefits from satisfied and, therefore, loyal customers, while the environment profits from the reduction in paper consumption and waste paper.
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