Heidelberg "FOCUS 2012" Program to Achieve Profitability Targets

Growth opportunities - Market trends at drupa 2012

Set against structural changes in the media and communication market, two clear developments are emerging. On the one hand, traditional print applications such as the newspaper and magazine segment are showing significant evidence of decline in the West while, on the other, marked growth is anticipated in areas such as the packaging market, short runs, print-on-demand, and web-to-print. Print production is also on the increase in the emerging markets. Heidelberg is focusing its portfolio directly on the key market trends in the printing industry. Although the total volume of print products is remaining stable, there are differences between developments in local markets and, increasingly, individual market segments. FOCUS 2012 and the company's range of products and services take this specifically into account.