Heidelberg to Focus on HEI Flexibility, Hybrid Workflows at GRAPH EXPO 2012

The Big Picture
Heidelberg chose the HEI Flexibility theme to represent every demo piece it will produce at the show. This year, Heidelberg has created a simulated retail promotion that tells a marketing story that is greater than the sum of its individual parts. Produced entirely on Heidelberg equipment running in the booth, the promotion will be notable not only for the quality and precision of the work—a Heidelberg given—but also for the way the pieces fit together in an integrated campaign such as only Heidelberg can engineer. As the only print technology vendor that can take a file from Web-to-print input and move it seamlessly through all subsequent stages of production, gathering and updating cost data at every stage, Heidelberg will encourage printers to look beyond individual machine specifications to grasp the bigger picture and bottom-line benefits of end-to-end production integration. Visitors to the booth will see these benefits, not only to the printer, but to their clients as well.