Heidelberg to Focus on HEI Flexibility, Hybrid Workflows at GRAPH EXPO 2012

KENNESAW, GA—August 21, 2012—Evoking a resonant theme from its highly successful 2012 drupa presence, Heidelberg, the world’s largest supplier of print media solutions and services to the graphic communications industry, will focus on “HEI Flexibility” in Booth 1214 at GRAPH EXPO 2012.

In Heidelberg’s lexicon, “HEI Flexibility” refers to an intelligent combination of offset, digital, and Web-to-print offerings, designed to produce top-quality print products in the most profitable way possible, regardless of run length or variable content. In its entirety, Heidelberg’s booth presentation will represent the ultimate in hybrid, color-managed production: offset and digital united and facilitated by Heidelberg’s Prinect workflow for maximum productivity and cost efficiency.