It’s Just Good Business Sense

"I think one of the reasons customers come back is that we are a turnkey and can pull these elements of a successful package together for them. They'll start with an idea, and we'll take them to execution and shipment."

Leading sustainably

While the consumer might not always know that a package is sustainable, those responsible for designing and printing it are counting on it being sustainable. Why? "Most everybody sells into Wal-Mart unless they are extraordinarily high end," says Rhonda. "We make boxes for consumer products companies across every industry and virtually all of them want to know how a new packaging design will fare with Wal-Mart. Wal-Mart has a 15-point questionnaire that it submits to all its vendors that also addresses the sustainability of the package they are going to provide, along with a listing of other sustainability initiatives."