It’s Just Good Business Sense

So, for example, a company might approach Hanover to develop designs for a new product launch. "We work with our customers to understand their brand image, their retail venue, and their price point," says Rhonda. "Through a process of collaboration, we build a design that works and take them from design, through production, co-packing, and delivery. We also have the ability to achieve very distinctive graphics through our new KBA press, including specialty coatings, which can take even a standard tuck carton to a very high level. Over several months, the designs will be refined until the company's product and its new package are launched into the market.