It’s Just Good Business Sense

Get the message out

Although just about everyone in the printing industry has heard about sustainability by now, not everyone has embraced it. Some don't know exactly how to use it as a tool for business. But, that's not the case for Hanover.

"We get the message out there right now one on one," says Rhonda. "Frankly, we have to publicize it more." Once Hanover publicizes its initiatives, however, the companies they pitch usually jump right on board. "Any company that we talk to about our sustainability initiatives—their eyes light up." The reason why, according to Rhonda, is that for many of those companies, there is a corporate edict that they have to operate more sustainably. "You name any Fortune 1000 company, and they usually have a sustainability initiative," she quips.