Hammering Out a Deal

Of particular interest to Hammer are developments in the digital printing arena, and the commitment of RIT to stay on the cutting edge of this emerging technology. In fact, RIT hosts the National Digital Printing Center, which is devoted to digital printing research and development. Hammer is a member of the Digital Label Alliance (DLA), which is working to develop digital equipment specifically tailored to label and package printers. Although the DLA is a critical piece of Hammer Lithographics' R&D efforts, it is no substitute for the benefits company management expects to reap from the association with RIT.