Hammer Packaging Installs New KBA Press

“Most of our competitors predominantly have six-color presses,” explains Hammer, “and we’ve found that our customers will design their labels utilizing all eight colors. This differentiates us from our competitors. The lightweight paper package is especially important in our market because our customers are trying to shed as much weight as possible on their products to reduce costs. We’re seeing an increase in the use of lighter weight label stock and our press is equipped to handle it. Furthermore, we specified the KBA Densitronic spectrophotometer color control system because it is used on all of our presses; it allows us to easily repeat customer jobs thus allowing us to shorten customer run lengths, while keeping their inventories low and allowing them to change their graphics as often as they wish. Oftentimes, our customers ask for process information in order to map the job for quality control. We need this type of high-end technology from KBA to better maintain our own edge as well as provide detailed information for our customers.”