To Boldly Go. . .
Hammer Packaging uses a culture of technology evolution and exploration to expand its market reach.
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Hammer Packaging got its start in 1912 as Genesee Valley Litho, a regional supplier of labels to the growing agricultural industry in Western New York. “The company developed its reputation early on for outstanding quality and customer service,” says Lou Iovoli, director of sales and marketing.
Agriculture was the start, and from there, packaging became the primary focus. The company has steadily branched out into other markets beyond food. Today, Hammer services beverage, wine and spirits, household chemicals, horticultural, and health and beauty markets. And its quest for new markets won’t stop there. “As we innovate and adopt new technologies, we continue to look at new markets where we can apply our considerable strengths,” says Iovoli.
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Tom Polischuk
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