To Boldly Go. . .

“Our best opportunity to enter new markets that are traditionally serviced by rotogravure and central impression flexo is to offer a unique value-added alternative for which we have an affinity,” he says. With the VSOP, “We are now offering offset-printed shrink sleeves, ROSO labeling, and high-end roll-fed labeling. Ultimately, we see ourselves expanding into form, fill, and seal packaging as substrate technology grows to require fewer extrusions and more use of lamination.”