Hammer Packaging Becomes G7 Certified

ROCHESTER, N.Y.—Hammer Packaging announced that it is one of the first packaging printers in North America to achieve G7 Master Printer Status. Qualification was granted by IDEAlliance®, a non-profit industry association guiding and publishing print media methodologies, specifications, and standards.

The G7 Master Printer qualification mark means that the company uses modern technology, techniques, proofing, press controls, and standards required to produce a close visual match from proof to print. G7 is an industry endorsed and widely adopted color calibration methodology that was developed in collaboration with printers, suppliers, and various institutions including Rochester Institute of Technology's Printing Applications Laboratory.

Hammer is an early adopter of this breakthrough process to provide the highest of print standardization for its customers. "Our status as a G7 Master Printer allows us to achieve a similar visual appearance across our various printing processes, press equipment, and substrates. This qualification allows us to provide our customers with accuracy of color reproduction throughout the entire workflow, from approved proof to final printed press sheet," said James E. Hammer, President and CEO of Hammer Packaging.

Hammer has demonstrated its commitment to this process by certifying associates from both prepress and the pressrooms. As Bill Pope, Prepress Manager explains, "G7 is often viewed as strictly a prepress activity, but it's critical to realize that it is an extended process and that the pressroom needs to be a partner in the effort. To that end, we had associates from both our sheetfed and flexo pressrooms trained and attain G7 Professional status in addition to myself."

Hammer is also in the process of applying G7 to expanded gamut printing, known as "G7 Extreme," to take advantage of the benefits of G7 with its expanded gamut applications.