Hammer Expands into High Quality Web Offset Printing

Variable Sleeve Offset Printing (VSOP) is a new, innovative technology that provides high quality printing positioned to compete graphically with rotogravure. This sleeve technology allows for quick changeovers for variable repeat lengths, which traditional web offset printing does not cost effectively accomplish. In addition, nominal plate costs allows for combination printing of multiple SKU’s and the option to change label graphics more frequently. This provides the customer with greater flexibility and improved supply chain efficiencies. Also, the EB curing system provides optimal ink curing and high gloss coating that gives maximum scuff resistance with low odor.