Hal’s Soft Side

This is no secret and is widely recognized. But, even so, business/production software companies can still have a “hard sell” when competing for capital dollars against more tangible assets, such as new, state-of-the-art printing presses. This might be changing as is discussed in the article “Integration is the Name of the Game,” beginning on p. 54. The driver for this shift is the distinct advantage that a highly integrated flow of information throughout the supply chain can provide.