Packaging: A Change Continuum

Product decoration

Traditional glue-applied labels still dominate package decoration (including the glue-applied wraparound sleeves which predominately appear on PET bottles). Self-adhesive labels continue to offer high-quality solutions, particularly where added-value functionality is required (the “no-label” look, RFID, overt and covert security features, package reclosures, leaflet labels, etc.). While together these two technologies represent around 90 percent of the world’s labeling needs, brand owners now have a much broader range of choices available to help sell the product off the shelf.