AWA Reports Renewed Interest in Linerless Labels

AMSTERDAM, The Netherlands—Linerless labeling is experiencing a revival of interest in the light of the packaging industry’s focus on sustainability and reduced costs. In response, market research and consulting firm AWA Alexander Watson Associates has published an evaluation of the current market and technology characteristics of linerless labeling: “The Linerless Label Market: A Market Overview of Current and Future Opportunities.”

A new title in AWA’s AWAreness™ Reports series, the study provides a focused insight into the current, developing technology platform; the markets where linerless labels are successfully used today; issues and challenges for converters and users of linerless labels; and future opportunities.

Says Corey Reardon, president and CEO of AWA Alexander Watson Associates: “Everyone involved in the labeling value chain, particularly in self-adhesive labeling, can benefit from an awareness of the capabilities of linerless labels, which represent both an opportunity to extend the market for self-adhesive labels, and a threat to traditional linered labelstocks. Our new report is designed to provide a ‘snapshot’ of the current status for anyone interested in exploring the technology’s possibilities—manufacturer, raw material supplier, converter or printer, and label user.”

Full details of “The Linerless Label Market: A Market Overview of Current and Future Opportunities” are available at the AWA Alexander Watson Associates Web site, www.awa-bv.com.