Green Opportunities Abound

Diamond Packaging is currently on a mission that combines both approaches with its greenbox initiatiave, a comprehensive approach that minimizes environmental impact throughout the supply chain. “As a folding carton converter our objective is to design and manufacture innovative packaging that attracts consumer attention, functions well, adequately protects the product, and also conveys an eco-friendly message,” says Dennis Bacchetta, director of marketing. “There are a number of ways to accomplish this, including structural design, graphic design, material selection, ink and coating selection, and on-pack visuals such as symbols or logos.” Diamond has even created a Web site (www.diamondpackaging.com/green) to educate its customers, as well as potential customers, on its “green” initiatives.