Green Opportunities Abound
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Missy Smith
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Or, you could take a more covert approach. Use sustainable materials, work with environmentally conscious suppliers, but maintain a focus on the appearance of the package. This way, you can still reach consumers who do not focus on the environment in their purchasing decisions. Consumers will be won over by the appearance of the packaging, without realizing that they’re doing something good for the environment.
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Missy Smith
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