Green Opportunities Abound

People need to know why they should purchase sustainable products and they need to have that information accessible and understandable. By including sustainable information on the package, for example, converters and their customers can begin to educate consumers. One of my favorite lunches is Annie Chun’s Teriyaki Noodle Bowl. Not only are they quite yummy, but they come in biodegradable bowls, primarily made of cornstarch, that decompose in the earth. And, I know all of this, because this information is printed on the packaging. Once I knew I was buying a tasty, healthy product that is also kind to the environment, I continued to include this item on my grocery lists. Talk about a great marketing strategy!