Success by Design
Early collaboration between printer and designer was key to the success of new Kleenex product packaging.
According to Bakken, the StrataGraph operation at Great Northern was, "instrumental in recommending and providing key components such as inks and coatings that gave us the scuff and water resistance required for this product. It also supplied adhesives tailored to provide an easy release of our outer poly wrap without leaving a residue on the carton."
- People:
- Andrew Bakken
- Don Schroeder
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