Success by Design

The design of the total package presented a number of challenges for Great Northern. First, the package is two parts: a folding carton in a unique shape and the overwrap. Also, there was an inside printed window with critical placement to aid single-pull dispensing and provide additional in-use brand recognition. The box also featured a 45-degree grain direction scoring profile to form on K-C's custom-designed filling equipment. It required customized interior flaps that would form and seal on automated equipment, and the perforated tear-out provides an easy-open, clean window, and holds its integrity throughout the production and supply chain.