Success by Design

Structurally, the package had to fit a packaging line that was being designed concurrently with the packaging, so there were a number of prototypes. "It was a significant challenge primarily because filling equipment was built specifically for this product," says Schroeder. "So we couldn't necessarily test the product on the filling line because it did not exist. As the filling line was being developed we could work back and forth and develop specs that would work for both the box maker and the equipment manufacturer."