Success by Design
Early collaboration between printer and designer was key to the success of new Kleenex product packaging.
Graphically, Schroeder states that K-C required two elements: to make sure all the consumer information was available and that the consumer can throw away all that information that is no longer needed while maintaining the box's "elegant appeal." In essence, it needed to communicate as well as maintain shelf appeal.
- People:
- Andrew Bakken
- Don Schroeder
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