Success by Design

Design criteria

Great Northern offers structural design services along with its printing capabilities. For this product, K-C designed the carton and the graphics, and Great Northern implemented them in the finished product, according to Andrew Bakken, technical leader, family care global growth for K-C. "We worked with Great Northern to prototype every aspect of the carton: inks, coatings, die lines, perforations, scoring, adhesives, and so on," he says. According to Don Schroeder, president, Great Northern, K-C was looking for something eye-catching and unique, and something that would provide secondary usage in its design. One aspect of the package is its rhombus shape. "This particular case is designed so it can set on a vanity when it is oriented with the point up," says Schroeder. "It can also be used with a towel rack with the point down. You tuck the box into the towel bar, and you can pull towels out one by one."