Success by Design

Kimberly-Clark (K-C, Dallas) recently engaged Great Northern Corp. (Appleton, Wis.) to create a package for its new product, Kleenex® Hand Towels. The package for these hand towels contains 60 single-use, disposable paper hand towels. It doubles as a dispenser that can sit on a counter or towel bar. The product line is completely new and launched in March. The resulting design is due to close collaboration between K-C and Great Northern, which manufactures the cartons at its StrataGraph facility in Oshkosh, Wis.