Success by Design

Schroeder adds that CPCs invest a tremendous amount of time and energy trying to develop a look or feel. Therefore, he reiterates that a CPC should work with its printer and package producer and their design teams, up front, to come up with a package that is going to perform throughout the entire supply chain from graphic reproduction to working with an automated filling line. "I would encourage CPCs to seek out and work with packaging companies that really have invested significantly in their design backbone so that they know they can have a reliable supplier to help them meet their packaging needs," he concludes.