Success by Design
Early collaboration between printer and designer was key to the success of new Kleenex product packaging.
Printers play key role
Package printers have become a critical part of the design process. No longer are they just expected to print whatever the designer devises. Today, the printer must be brought in early in the process. There are more variables today than ever before that must be addressed before dropping a design on a printer's doorstep.
- People:
- Andrew Bakken
- Don Schroeder
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