Success by Design

The paper used for the carton was also carefully selected. "We chose a grade that was certified and maintained our chain of custody through the Forestry Stewardship Council (FSC)," says Schroeder. "That way, you'd have full environmentally friendly credentials on every box." Choosing a grade of paper and manufacturer this way allows K-C to know exactly where the paper came from. In addition, the grades chosen allow Great Northern to do an effective job with the embossing, as well as building moisture resistance into the grade so it wouldn't fail in environments high in moisture. For example, where cut edges might have microfractures in the coating, the paper itself underneath is sufficiently strong to prevent any problems.