Success by Design

Carton specs

The Kleenex Hand Towel package's 45-degree angled top joins a shiny embossed rub-resistant surface, and a film overwrap.

Great Northern used UV inks and UV coatings for the carton, for two reasons. "We used them primarily because they allow us to run the process at a much higher speed because the inks dry almost instantaneously with the energy curables," asserts Schroeder. "In addition, UV inks and UV coatings allow us a lot of flexibility in terms of gloss levels. We were able to move back and forth with K-C to get the exact gloss level of the carton coupled with the rub levels that made sense for them."