Great Combinations
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It is common for high-end label converters serving the cosmetic and health and beauty markets to use silkscreen combined with flexo, according to Steve Leibin, North American sales manager for Omet Srl. In addition, hot foil and cold foil are also being used with flexo "to achieve attractive, glitzy packaging that jumps off the shelf at the consumer." Leibin also mentions that gravure printing is seeing increased use with the growing need for metallic and fluorescent inks. One reason is metallic gravure inks can be used to replace costly hot foil in certain applications.
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