Great Combinations

The reason why combination printing is not routine (and hopefully, will never reach such a stagnant milestone) is that it provides a multitude of opportunities to add distinctiveness to products. Although Jim Imburgia, senior sales manager for Aquaflex, says rotary screen, water-based laminations, and gravure are most common, "It seems that package designers and brand managers are always pushing the envelope on what can be produced. That leads to some very interesting combination processes," he adds.