Gravure quality in the short run

More than likely though, a consumer products manufacturer is not looking specifically for sheetfed gravure printing. However, if it is looking for color consistency from run to run, with relatively short production runs, then sheetfed gravure printing should definitely be a consideration. "The chief benefit of our sheetfed gravure operation," says Duncan Watson, vice president of marketing and creative services, "Is its superb color consistency, especially in solid colors. It offers a vibrancy of colors due to its thicker ink layers relative to offset printing." In addition to color consistency, gravure printing offers lustrous metallic and pearlescent inks, says Duncan.