Still Going Strong

The state of gravure

Fast changeover ability, cost, feasibility for short runs—none of these has ever favored gravure. However, Richard ­Kirchhoff, Reynolds Flexible Packaging, says, “gravure is still the most highly regarded printing process for packaging due to its high print quality and its ability to convey graphic detail for shelf appeal.” Flexible packaging and retort packaging are two market sectors that benefit from gravure’s quality—two types of packaging brand owners demand.