Still Going Strong

“Both gravure and flexo have niches in the packaging market,” says Wolk. “Volumes and quality expectations are key for what process will work for the end user.”

“Gravure is an optimum printing process for nationally recognized name brands with wide distribution,” adds Kirchhoff. “In addition, gravure is an excellent process to utilize for pharmaceuticals due to the additional amount of patient information that must be conveyed on the packaging.”