Apples and Oranges

Grabau says that traditional flexo companies are showing increased interest in gravure presses and engraving to get a better understanding of an engraved cylinder versus a flexo plate. Doing a better marketing job is the way to get the message out.

“Basically, the industry is going through some efforts in cost control and cost reduction, to improve its ­competitive position,” says Lepp. “With that and the quality it ­provides, I think the industry is going to grow ­significantly. ­Everyone wants high quality. Gravure has to sell itself as being the affordable alternative to deliver that high quality.” n