Apples and Oranges
Gravure printers must do a better job of marketing themselves in light of flexographic printing’s rise in the standings.
At the same time, other technologies have captured some of gravure’s market share, particularly flexo. With flexo, quality and technical capabilities have improved dramatically, lead times have been reduced, and this technology, and others, have proven to be a better option for certain applications. That doesn’t mean gravure has remained stagnant while all this has been going on.
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