Apples and Oranges

Not sitting still

The gravure market, like other print process markets, has responded to market/industry trends. In the case of gravure, like every other package-printing segment, more and more package printers are faced with shorter makeready times to accommodate the increase in short print runs. At the PLGA operational conference, Michael McKeown, general manager of Amcor Flexibles, stated that historically, gravure has been sold on the economic benefits, particularly of long runs. However, gravure was considered more expensive, particularly considering the nature of shorter runs and the typically long lead time associated with gravure.