Designing for Flexo

• Having to run separate plates for tone/screen and solids of the same color can significantly impact the number of ink stations available for design, notes McConnell.

“There’s no question that designing for flexo requires special consideration and forethought,” observes Rick Murphy, creative director for Gravity. “Just as an artist has to understand the unique characteristics of watercolors versus oils, package designers must understand the differences between the flexo and offset or gravure mediums in order to conceptualize a winning package that won’t disappoint when it comes off the press onto the shelf.”