Designing for Flexo

It wasn’t too long ago that gravure printing leveraged its high-quality, high-volume capabilities to provide cost-effective printed products. “Initially, gravure was the powerhouse of print formats in the packaging industry, providing an extremely high degree of control in consistency of color, image, and ink lay over very large, high-volume commercial print runs,” says Kris Sexton, president of Directions, a design and consulting agency. “The expense of gravure printing was offset by the print integrity maintained over a long run. It required fewer change-ups, and cylinders lasted longer due to their construction.”