Designing for Flexo

This concern is shared by Murphy. “There is still a marked disparity between presses and printers in terms of capabilities—some can achieve a print quality that is virtually indistinguishable from offset or gravure; some can’t even approach it.”

What this means is that communications and collaboration are critical to successful implementations. “We cannot overstate the importance of strong designer/separator/printer collaboration in the packaging design development process,” emphasizes Murphy. “Our most successful and rewarding projects have been the result of early and clear communication between the players and continuous education around each other’s requirements and desires.”