Designing for Flexo

Martinovic also believes flexo has some additional strengths that can be useful for packaging designs. “Flexo is capable of reproducing large areas of exceptionally bright color, a major advantage when designing for the confectionary and snack food markets,” he says.

The ability to produce bright colors is a strong point for applications in flexible packaging, says McConnell. “For flexible packaging particularly, flexo gives us great coverage for creating bold, impactful graphics that really ‘pop’ on shelf,” she says.