Designing for Flexo

Not all the improvements have been technological. ­McConnell notes the contributions from printers and prepress shops. “There’s no question the technology has improved across the board, but the expertise of separators and printers has contributed even more to flexo’s suitability and dominance in the marketplace,” she observes. “Their diligence and finesse in fingerprinting and measuring and controlling the process has given us a reliable and greatly expanded color gamut and allowed us to explore design options previously off-limits to flexo.”