Graphic Communication Printers, Vendors Support ‘Green’ Printing Conference at Cal Poly

SAN LUIS OBISPO—Some of the leading printing and vendor companies in the graphic communication industry are lending their support to “The Business of Green Media,” a sustainability conference planned for Thursday, Jan. 24 at Cal Poly as part of the university’s annual International Print Week celebration.

The conference sponsors include Anderson Lithograph/ ColorGraphics, Greener Printer, HP, Kodak, Mohawk Fine Papers, Océ, Quebecor World, RR Donnelley, SAPPI, and Xerox. Cal Poly’s College of Liberal Arts is also a sponsor.

“Our conference sponsors stand out as companies with a particular interest in representing our industry’s sustainability efforts and in supporting the world’s efforts to curtail environmental waste and global warming,” said Harvey Levenson, head of Cal Poly’s Graphic Communication Department.

Leading authorities are scheduled to give presentations on such topics as: Sustainability, Climate Change and the Evolution of Greener Graphic Communication Supply Chains; The Business Case for Sustainable Communication Practices; Greener Expectations—The New Normal; Bringing Greenery into The Mainstream; As California Goes, so Goes the Nation on Climate Change and Air Quality; and Cutting Through the Fog of Green Marketing Claims and the “Alphabet Soup” of Certifications.

The Honorable Robert C. Tapella, public printer of the United States, will address the conference banquet. Tapella, a 1991 Cal Poly graphic communication graduate, will discuss what the U.S. Government Printing Office is doing to promote sustainability. He will also talk about the nation’s efforts to achieve a “greener” America and what the graphic communication industry can do to help.