GRAPH EXPO to Offer Custom Tailored Education for Attendees

A few selected highlights of the seminar program are:

• "The New Breed of Print Buyers and How to Reach AND Teach Them"
• "Inside ROI: Tracking the Metrics of Marketing Success"
• "Wondrous Workflow: A Printer's Perspective on Optimized Automation"
• "Growth Strategies for Quick/Small Commercial Printers and
  Corporate/Education/In-Plant Print Centers"
• "Digital Press Color Management Mastery"
• "Hybrid Printing: Integrating the Power of Offset and Digital"
• "How to Talk 'Marketing' With Your Customers and Prospects," and
• "USPS News: The Status, the Legislation, the Grassroots Effort and YOU."

Along with the full schedule of seminars, each day will offer a lunch session. Topics will be: "Your Digital Services Business Plan: A 'How-to' Guide to Marketing Success" on Sunday; "Follow the Money: Introducing the NEW World of Print Commerce" on Monday; and, "Profitable Prospecting: Captivating and Cultivating Today's 'New Breed' Customer" on Tuesday.