Good E-views

For Adhesives Research, repeated requests from pulp and paper industry customers were the driving impetus behind the set-up of online ordering for its high-performance splicing products. The site consolidates purchase orders to simplify record-keeping, shows customers complete part numbers rosters, and provides shipping notification. A key achievement of the site, relates marketing communications director Melinda Hopp, is that part numbers have been standardized to appear just as they do in customer records.