Good E-views

The e-commerce arena has proved favorable for package printing suppliers, but their routes to success may surprise you.

by Susan Friedman, Editor

Postcards back from the trenches of e-commerce imply that the same e-business plan won't ensure online profits for every package printing supplier, but several overriding concepts should hold true for any Web-based sales initiative. Here, several suppliers share the common threads their varied e-ventures have shown.