Labels: Adding Value to Packaging

Label demand

Global label demand (across all technologies) is expected to reach more than 50 billion square meters by 2015. World label demand growth for 2012/13 will be approximately 6-7 percent.

The prime volume markets are foods, beverages, personal care products, and pharmaceuticals. The world's emerging economies are driving much of that growth. Self-adhesive labels, along with glue-applied labels, still represent together nearly four-fifths of the total label market, but face competition today from sleeving and in-mold labels—both of which are exhibiting positive growth, particularly in the food and beverage markets.