Labels: Adding Value to Packaging

Digital printing

The narrow-web presses that characterize self-adhesive label production have in recent years mostly employed flexographic printing, recently coupled with speedy UV curing. However, the fast-developing narrow-web digital color print options—particularly the HP Indigo and Xeikon—are dramatically changing the face of label print today. As brand owners and retailers opt for shorter production runs of their products, delivered more often, as well as multi-versioning of products using the same basic packaging, the speed, flexibility, and shorter-run capability of digital print is proving itself.