Global Digital Packaging and Labeling Expected to Grow
DALLAS—December 22, 2014—ReportsnReports.com offers "Global Digital Packaging and Labeling Market 2015-2019," a market research report, in its store.
With the growth of major industries like consumer goods, healthcare, automotive and electronic goods, the global digital packaging and labeling market is expected to grow at a CAGR of 18.25 percent from 2014 to 2019. Digital packaging and labeling is a modern technique of packaging and labeling various manufactured and non-manufactured goods. In this technique, the image is transferred to the substrate from a digital storage device, with the help of a device that supports digital images or texts. The process involves a complex set of arithmetic formula, related to each image or text. The technique provides many advantages such as a faster labeling process, less maintenance, non-distortion of images, provision for wide range of substrates, and customization. The two significant methods of digital packaging and labeling are electrophotography and inkjet.
The "Global Digital Packaging and Labeling Market 2015-2019" report says perception of consumers and manufacturers about packaging has changed significantly over the past years. Now, consumers are paying attention to the package's design, colors and ingredients used and the convenience of carrying, using and disposing of it. This has made packaging a key purchasing criterion for consumers, thus positively impacting the global digital packaging and labeling market.
In the highly cluttered markets, creating shelf appeal and visibility has become the most important strategy for manufacturers. Hence, packaging is being considered as a major branding tool. Manufacturers are focusing on good packaging to create brand awareness and attract consumers, thereby bringing growth to the global digital packaging and labeling market.
In addition, there is an increasing demand for premium packaging, especially for premium consumer products like cosmetics and household items. The developed and mature markets including the United States, Japan and Western Europe are focusing towards premium packaging solutions, which are expected to inflate this market in the coming years.
