Glitter, pearlescent, fluorescent, thermochromic—even the names of specialty inks raise the specter of something exciting.

By Tom Polischuk

Making sense, scents, and cents

Specialty inks appeal to the senses, primarily the sense of sight. Although hearing and taste may be getting short changed, smell and touch are getting a fair share of attention (though they will always be distant seconds compared to what the eyeballs are bombarded with). Textured and tactile enhanced packaging is getting more popular, and we are all aware of the clever nasal teasers that are called scratch-and-sniff.